Best Practices for Search Engine Marketing
Online Reputation Management In recent years the proliferation of marketing companies engaging in Online Reputation Management (ORM) has been staggering. ORM has become the modern day version of Public Relations. With this astronomical growth, there have been inevitable issues including unscrupulous companies posting fictitious reviews. On the other hand there are companies (such as Advantix Marketing) in the ORM arena that are insistent upon posting only genuine, accurate, customer generated reviews on behalf of their clients. Advantix Marketing has crafted a proprietary ORM process that ensures a well managed social media presence along with the ability to respond rapidly to negative postings in concert with best practices. We have streamlined the process of review postings for the customers of our clients. Customer feedback reveals that the current process of creating individual accounts, passwords, email verifications, and in some cases, the disclosure of personal information is a time consuming endeavor that few wish to engage in. Most consumers are not motivated to post their own comments because of this cumbersome process. We protect against fraudulent submissions and create ethical and effective standards by which we will be viewed. Advantix Marketing develops relationships with various review sites to the degree that, by abiding best practices and creating ethical and effective standards, we will be recognized as a Certified ORM Company that is provided authority to post customer reviews on our client’s behalf. The problem with leaving things up to others’ interpretation is just that – you are leaving it up to others’ interpretation. ORM has become a necessity in an online environment that is discussing your brand with or without your involvement. With Online Reputation Management, you remain the master of your company’s reputation while Advantix Marketing builds a stellar reputation.
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